All Entries in the "Advertising 101" Category
Advertising 101: Copywriting your way to success (Part 2)
Once you’ve considered the medium for your ad, it’s really down to basic writing techniques. Writing copy doesn’t have to be a chore, but to many, it IS a chore. While we always recommend using a copywriter to help out the process, that’s out of reach for many small businesses who can’t afford professional writers. [...]
Advertising 101: Copywriting your way to success (Part 1)
When you’re facing the blank sheet of paper (or computer screen) of your advertising layout, the first thing you must decide is what you want your ad to say. This brings into play the wonderful advertising process of copywriting (not to be confused with copyrighting, which is discussed here). While I’ve already pointed out several [...]
Advertising 101: Copyrights and what it means for your ad
Find out what you should consider before using art or copy from another website… and whether or not you should register your own work in order for it to be protected by US copyright law.
Advertising 101: About resolution
Introducing a special series on advertising — we’ll be offering tips and tricks to help you get the most out of your advertising dollar, and answer questions that you’re sure to run across!
Advertising 101: Twelve ways to create horribly ineffective advertising
When you’re talking to anyone about advertising, or planning your campaign, be sure to remember these twelve on how to ruin your advertising message:
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