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April 2, 2015

Forum on “Digital Analytics” to be held in Knoxville

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A forum on Digital Analytics will be held at the Carolyn P. Brown Memorial University Center, University of Tennessee in Knoxville on April 20–21.

Keynote speakers are Paul Forester–Vice President of eCommerce & Digital Media at Teradata, James Semenak–Principal Consultant, and David Hastings–Head of Product Analytics at Netflix. They will examine the future of digital analytics.

This two and a half hour seminar will begin with Paul Forester defining his vision for the future of digitalanalytics. Paul has 20+ years of experience helping major corporations utilize data in order to achieve a competitive advantage. This experience, combined with his current role at Teradata, uniquely qualifies himto have a strong understanding of what is possible and what is likely in the realm of digital analytics.

James Semenak and David Hasting will extend the conversion by discussing how an organization can achieve this vision. Some of the topics they will address include culture, workforce development, and tools. The remainder of the forum will consist of presentations and breakout sessions led by industry experts, faculty researchers, and forum members. These sessions will expand on the details covered in the keynote and provide opportunities to learn from organizations that are currently tackling these issues.

The keynote and the remainder of the forum is part of forum membership. Non-forum members can register for the keynote seminar at The cost to attend the keynote is $250 per person or $195 for companies registering 3 or more individuals.

The Business Analytics Forum is one of many ways corporations can partner with UT’s Business Analytics Program. To read more about the forum, view our PDF at
The main benefits of joining the forum are:

1. Expand your knowledge
2. Solve business problems
3. Fill your talent gap

The cost of forum membership is $8,000 per year and the proceeds benefit business analytics and research. One of the main features of forum membership is the on campus, semi-annual forum meeting. The topics addressed pertain to data analytics for businesses and are determined by Forum members. Other benefits include networking and social events, opportunities to meet and interview students, and talk to with faculty about research projects.

The website for the forum conference can be found at Some of the things you will find on the website include the agenda, speaker information, and information on previous forums. Please contact Julie Ferrara at to learn more ways in which membership can benefit your organization.

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