Author Archive for David W. Shelton
David W. Shelton has been a designer and illustrator for more than 15 years, and his work has won state and national awards. He is a writer, speaker, and a certified technical trainer. He is currently CEO and Art Director of Imagine Media Solutions, Inc. and publisher of Business Clarksville.
City of Clarksville solicits ‘master plan’ comments
The City of Clarksville is currently soliciting comments from the general public which will be reviewed for the creation of a comprehensive master plan. Remarks can be entered using a website form on the City’s website.
The form asks three questions: “What do you feel would make Clarksville a better place,” “What do you see as [...]
Charley’s Five-Star General outranks all others
Every war needs a general, and the Burger War was no exception. This general, the Five-Star General from Cheeseburger Charley’s, clearly trumps all others when it comes to size.
Snowball Adventures
“Lord, make it snow!” I was six at the time, and it was an early January day. I uttered the simple, nonchalant prayer while looking out the large picture window of my parents’ kitchen. Outside were low-hanging clouds that I somehow knew would bring a snow day or two.
My parents forbade me to ever utter [...]
Advertising 101: Copywriting your way to success (Part 2)
Once you’ve considered the medium for your ad, it’s really down to basic writing techniques. Writing copy doesn’t have to be a chore, but to many, it IS a chore. While we always recommend using a copywriter to help out the process, that’s out of reach for many small businesses who can’t afford professional writers.
While [...]
Why the iPad will be great for business
While there are still a few people who don’t know about Apple Computer’s latest gizmo, it’s clear that the newly-announced iPad is already making waves in the tech community — and it’s not even on sale yet. The iPad is a multi-touch device that’s touted to be placed between an iPhone and a MacBook, giving [...]
Snow brings fun, beauty to Clarksville area
Old man winter made a rare, if not welcome, visit to Clarksville this weekend, leaving behind six inches of snow. The wintry weather closed schools and businesses throughout the Clarksville area, but put smiles on the faces of children of all ages throughout the region… including that of this writer.
Business Clarksville visited Dunbar Cave State [...]
Advertising 101: Copywriting your way to success (Part 1)
When you’re facing the blank sheet of paper (or computer screen) of your advertising layout, the first thing you must decide is what you want your ad to say. This brings into play the wonderful advertising process of copywriting (not to be confused with copyrighting, which is discussed here).
While I’ve already pointed out several things [...]
Advertising 101: Copyrights and what it means for your ad
Find out what you should consider before using art or copy from another website… and whether or not you should register your own work in order for it to be protected by US copyright law.
Advertising 101: About resolution
Introducing a special series on advertising — we’ll be offering tips and tricks to help you get the most out of your advertising dollar, and answer questions that you’re sure to run across!
Advertising 101: Twelve ways to create horribly ineffective advertising
When you’re talking to anyone about advertising, or planning your campaign, be sure to remember these twelve on how to ruin your advertising message:
